Subscribe by Email

Your email:

Posts by Month

Crowd Innovation™

Current Articles | RSS Feed RSS Feed

Video Demonstration of Function Modeling

Submit to Digg digg it |  Add to delicious  delicious |  Submit to StumbleUpon StumbleUpon | Submit to Reddit reddit 
In a previous blog, "What Customers Value", I discussed how customers don't value the thing; they value the functionality they get from the thing.  In this blog post I demonstrate how to build a function model of a product using Pretium's Guided Innovation Toolkit™ software.  The product I have chosen is a zipper seal plastic bag vintage 1970 (that is a zipper seal bag with no zipper slide).  In the video I show how to build the major logic path for the product and also how to incorporate harmful functions that limit the delivery of functionality.  Click here to watch the video (about 8 minutes).  Your comments are appreciated.

Comments

Clear explanation and great visual explanation as well. When we teach kids to do demonstration speeches, we tell them to be sure they are very clear and very explicit in what they are saying and it is because of what you illustrate here. If the kids are explaining how to make a peanut butter sandwich and they say, "Spread the peanut butter on a piece of bread," I might interpret that to mean use my hands to put it on both sides of the bread. It seems picky, but it fosters the explicit kind of thinking that is shown in the video, and that kind of thinking is just what might be needed to really break down a process and improve it.
Posted @ Sunday, March 14, 2010 3:22 PM by Renee Bogacz
Post Comment
Name
 *
Email
 *
Website (optional)
Comment
 *

Allowed tags: <a> link, <b> bold, <i> italics