Business Strategy Development

Structured Innovation can be employed to develop breakthrough strategies.

With Business Strategy Development you can:

• Create a vision based that is both realistic and achievable.
• Develop objectives that will move your company in the direction of achieving its vision.
• Combine ideas from Guided Brainstorming™ sessions into strategic concepts that can leapfrog the competition.
• Create paradigm shifts rather than being caught by them – Contradictions in the business model limit options for growth. By using TRIZ inventive principles to resolve business contradictions, you can identify breakthroughs that result in paradigm shifts.

The first step in the Business Strategy Development process is to build a function model of how the existing business operates. This model reveals how and why the as-is business model operates. Next, a Strength-Weakness-Opportunity-Threat (SWOT) analysis is completed. Traditionally, when the SWOT analysis is complete you are left to our own devices to find ways to capitalize on opportunities, exploit strengths, eliminate weaknesses and counteract threats. With Structured Innovation™, the SWOT analysis is incorporated into the business function model. Strengths and opportunities are included as supplemental useful functions. Weaknesses and threats are included as supplemental harmful functions. Inventive principles from TRIZ are applied to brainstorm ideas to capitalize on opportunities, exploit strengths, eliminate weaknesses and counteract threats. SWOT is an analytical exercise. By employing the TRIZ inventive principles, we generate more out-of-the-box ideas and improve the probability of identifying breakthrough strategies.

Business Strategy Development method is applied by conducting facilitated workshops with an experienced Pretium facilitator, Guided Innovation Toolkit™ software and your Experts. This combination is highly synergistic and results in dramatic increases in the number and quality of ideas generated.