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The Problem:
- Optimization inherently produces diminishing returns.
- Innovation is a focused, individual act, but problems hide within
complex systems understood only by large teams of people.
- Domain knowledge provides powerful insight but also barriers to
innovation.
- Innovation can greatly improve products, processes, business
operations and intellectual property. To be valuable, innovation must
often take a compound form that includes more than one or even all of
these areas simultaneously.
- Some tools exists that address product innovation or innovation with
business processes. Few or none exist that support compound innovation
and team innovation. Naturally, for team innovation to span products, IP
and business processes, it must be integrated into the culture of the
firm itself.
The Need:
In technology businesses, optimization is very useful, but innovation is
necessary. What is needed is a way to support several critical tasks and
criteria related to technical innovation within a business. First,
problems must be identified that are opportunities for innovation,
especially 1) those within complex systems or 2) those that cannot be
solved with traditional engineering or optimization methods. Then the
task is to promote team innovation (in addition to individual
innovation). Domain knowledge should be integrated without tying the
solution set to previous points of view. The best innovation spans
products, processes, business operations and IP. The vision for
innovation within a company would be one that exists at three critical
levels; single domain innovation, compound innovation and
ultimately the creation of a culture of innovation.
The Solution:
Pretium has created a method, a software package, a consulting practice
and training programs that together serve this need. The key to the
method's success is the integration of 1)an ability to map product,
manufacturing, IP and business issues in the same mapping language and
2) the innovative expertise of over 2,000,000 patents distilled into 95
fundamental innovation patterns and most importantly 3)our success in
making our clients the innovators. We provide tools, they solve their
own problems. We propose The Pretium Method and Structured Innovation™:
The core element of Pretium's products and services is an innovation
method that is built on a novel integration of extensive experience,
three well established problem solving methods and ongoing research.
These components are:

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Experience:
Over 125 years of experience in business, product, process and
intellectual property innovation is represented by the Pretium
Team. We have integrated this experience into the Pretium
Methodology. The projects Pretium has completed since 2001also
serve as a dynamic and growing resource.
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The Function Analysis
System Technique (FAST): A visual, mapping technique
developed by Charles Byetheway in 1965 to deconstruct
complicated problems and reveal cause-effect relationships.
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The Theory of Inventive
Problem Solving (TRIZ): A method originated by Genrich
Altshuller in 1946. Mr. Altshuller discovered related patterns
of innovation in patents describing unrelated technologies. He
worked to distill from these patterns, elemental principles of
innovation. Over two million patents have now been analyzed and
their innovations reduced to combinations of 95 principles,
which are integrated into the Pretium Methodology.
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Brainstorming:
Though the word is now widely used, it refers to a specific idea
generation technique set forth in the 1950s by Alex Osborn.
Brainstorming (the method) greatly amplifies creativity through
focus and synergism (ideas triggers other ideas).
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Research: Ongoing university research in
product development, technology commercialization, intellectual
property and venture creation supports further development of
the method and related educational materials.
The core Pretium Method is designed to support
General Innovative Problem Solving. The core Pretium Method consists
of two phases: 1) Characterizing the situation and distilling the
core issues and 2) Creating ideas, concepts and finally an action
plan.

Getting Started: The first step is the
identification of a problem. The Pretium Method is especially useful
in addressing problems that cannot be solved via standard
engineering or optimization practices due to complexity or the
problem being inherently part of an absolutely critical function. We
recommend the formation of a team that combines depth in the
specific problem area with breadth spanning the major roles within a
company. If we were to address a product problem, we would recommend
building a team that consisted of several product experts and also
representation from operations, marketing and manufacturing as
examples. It is also important to have access to qualitative and
quantitative data.
Assess Situation: The problem, team and
access to data support the first task in the Pretium Method,
Assessing the Situation. The purpose of this task is to frame the
problem, the expectations, the constraints and the most valuable
direction for innovation. The Ideal Vision is a very important
concept. It is simply the ultimate purpose of the system, which is
often challenging to understand, isolated from the costs, waste,
time constraints and other value-negative functions associated with
the system. It is important because is establishes an ultimate goal,
the most valuable direction for innovation to follow.
Understand Cause and Effect: The next
critical concept in the Method is that of a function. A process flow
diagram is a tool designed to maintain and control a process, to
limit variations. Innovation requires the opposite activity. The
trick is knowing what can or should be changed.
Guided Brainstorming: Once the function model
is complete, system performance can be enhanced in three ways: 1)
improving useful functions, 2) reducing or eliminating harmful
functions and/or 3) resolving contradictions between useful and
harmful functions in the system. Inventive principles from TRIZ are
combined with system resources to generate ideas to improve system
performance in these three ways. This combination comes to fruition
in a Guided Brainstorming™ session facilitated by Pretium’s expert
facilitators and TRIZ Masters.
Creating Concepts and an Action Plan: The
ideas generated in the Guided Brainstorming™ sessions can now be
evaluated and combined into solution concepts. The best concepts can
be selected for implementation. If the technical means to implement
a selected concept require further development, these subsequent
problems can be addressed with additional Structured Innovation™
sessions.
The Pretium Method provides a comprehensive tool for
innovative problem solving. To this core, we have added specific
tailored method variations that directly support innovation in
products, intellectual property, manufacturing processes, business
processes and also support strategy development across all of these
areas.
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